Southborough
Market InsightsSouthborough is a town in Worcester County, Massachusetts, United States. It incorporates the smaller villages of Cordaville, Fayville, and Southville. Its name is often informally shortened to Southboro, a usage seen on many area signs and maps, though officially rejected by town ordinance. Its population was 9,767 at the 2010 census, in nearly 3,000 households.Southborough was named Number 31 in the nation on CNN Money's "100 Best Places to Live" in 2009. Southborough consistently ranks #1 as the wealthiest community in Worcester County. It ranked 15th for most million dollar earners among all other Massachusetts communities. Southborough home prices are not only among the most expensive in Massachusetts, but Southborough real estate also consistently ranks among the most expensive in America. 93.80% of the towns residents are employed in white-collar jobs, well above the nation's average.First settled in 1660, land use now is primarily residential, with substantial open space.
